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Wanted: Designer Intern
We’re looking for a design/art director intern. Must love Photoshop, Google Images, and Goblins. Email jon.toews@mighty.ca for more information.
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Happy Bday!
It’s Canada Day.
We’re 143 years, dare I say.
Our nation’s age need not be hidden,
Unlike that of a lady for who’s mention of years is forbidden.
Even the queen is here.
Strange how this foreign leader’s visit instills so little fear.
Her royal highness.
She really does bring out our finest.
Glorious sunshine in and out of the city.
For those stuck indoors, that’s truly a pity.
Oh my, It’s already July!
Help me! Help me! Stop the summer from flying by.
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ACHIEVING A TIMELESS LOOK. A how-to guide on how not to evolve your style over time. (And avoid succumbing to the utter idiocy of fashion trends).
Chris A.’s look in 1983.
Chris A.’s look in 2010 (in two parts)
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Rockin’ out with his pad out.
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Social Movement: Stop The Vuvuzelas!
Everyone has their TV’s tuned to the World Cup right now, cheering anxiously for their respected team. In the midst of all the excitement, everyone has also learned about a new instrument; the Vuvuzela.
A…vuvu…what? It’s the horn that the crowd is blowing 24/7 it seems like, creating a noise similar to a swarm of bee’s that lasts 90mins. Chatter about this instrument, and the disruption it’s been causing, has almost overshadowed the actual game. Some feel it’s an integral part of the crowds’ passion, and culture of South Africa. Others feel it’s a distraction to both the players and audience alike.
If you’re on that half that feels this horn is more of an annoyance than an actual necessity to the game, then this site is for you: www.StopVuvuzelas.com.
Once the site loads, you’ll notice the familiar “buzzing” noise. However, after you “Like” to stop Vuvuzela’s via the Facebook connect, the noise immediately dissipates into a familiar football cheer.
I think the site piggybacks nicely on all the chatter, offering a friendly entrainment value for those who just want to hear the crowd…
More info on: Digital Buzz Blog
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Don’t mean to boast or anything, but …
last week one of our projects got a mention on Terry O’Reilly’s The Age of Persuasion!
In this particular episode titled “Opportunism” Terry highlights interesting ways in which advertisers seize opportunities to enhance their client’s image. To hear what Terry had to say about our “Hyundai Worst Parking Job Ever”, check out The Age of Persuasion website episode: “opportunism”
Although we did not get a formal agency mention, it is still pretty cool that our quick thinking got a hat’s off from one of today’s greatest marketing gurus.
(Ps. if you don’t have time to listen to the whole thing, we are mentioned around 13:58)
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SQFT is a proposed concept for at home retail. SQFT would be 12-inch-by-12-inch stage that would allow consumers to turn a little corner of their home into one square foot of personal retail space. Using augmented reality (AR), point a webcam or mobile phone at the stage and consumers would see a new product for sale!
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Tuxedo Unicorn
We asked our copywriter intern Lindsay Gustar to write us a story. This is what we sent Lindsay:
“Lindsay, please write a story about a unicorn who likes wearing tuxedos but can’t find any formal events to attend. The unicorn also should meet a monotone rainbow named Corey. They should have an adventure.
It should also include:- a hummingbird that hides in people’s hair.
- Archbishop Desmond Tutu
- And lots of fresh vegetables throughout the entire story.
It should take place in an alternate timeline where the English language is different so your story should contain some words that don’t exist in our English language.
Thank you.”
Here is the crazy creative story she wrote for us. Note the excellent integration of fresh vegetables into her tale.
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“Crash, Boom, BANG!” That was the sound that came from Dale The Unicorn’s closet as he searched for his favourite tuxedo.
“Blast!” Dale said to himself aloud, “where is that fiddle-dee-diddled thing?” I would like very much to wear it to this evening’s fresh artichoke fundraiser. Green delicious artichokes are the BEST VEGETABLE IN ALL THE LAND, and I want to show them my support tonight by looking my best.”
Dale searched for five Greenwich meantime minutes, which in unicorn time equates to roughly 9 days.
Dale stopped searching, took a bite of a juicy red pepper, and prayed to Archbishop Desmond Tutu to help him find his favourite formal wear.
Desmond Tutu, who was sitting on a heater at a black jack table in New Orleans, heard Dale’s prayers and teleportaled his friend Janet to Dale’s condo-loft in Beijing.
“Hey Jan”, said Dale, “may I offer you a scrumptious celery stalk? They are so tasty you would never know they are 90% water.”
“No thanks Dale, I just ate,” said Janet. “I’m here to tell you where your favourite tuxedo is because I know how much you love wearing it. Your tuxedo is in Harlem with a Bee Keeper named Leroy. They call him ‘Bad Bad Leroy Bee, the Baddest insect you ever did see.’ You left your suit there after a rousing 3-day game of Chinese Checkers. You spilled some tomato juice on it so you took it off to wash it. You were in such a state after you lost the game and all of the red onions you wagered that you forgot to collect the suit before you left. Leroy got scared and refused to remind you to take your suit when your magic unicorn tears started to spill and you went on a ludicrous broccoli binge. You were so chalk-full of antioxidants that you flew home to China in 5 minutes against a tailspin.”
“Thanks Janet”, said Dale. He packed some lettuce into his backpack and started out for Harlem.
The only way to get to Harlem in 13078 A.D. is to find a rainbow who likes you and is willing to let you travel on one of his spectrum phalanges. This is a problem for Dale, because despite being perfectly personable, he had managed to build up quite an objectionable reputation with several rainbows. He is not quite sure how it happened, but it was overheard by one of his Humicorn friends that rainbows don’t like Dale because he has a bad habit of dripping carrot juice all over their rainbow backs.
Luckily for Dale there is one rainbow, named Corey, who actually likes having carrot juice splashed all over him. Corey is getting old and his eyesight is fading, receiving an occasional carrot juice splash works in Corey’s favour.
Even though Dale likes Corey he tries not to talk to him too much because Corey only speaks in monotone and everything that Corey says, Dale finds extremely boring.
Dale hopped on Corey’s back and shouted TO HARLEM COREY! “As you wish Dale”, Corey said, like a computer without any inflexion. “Say… you got any carrots?”
On the way to Harlem Dale spotted his friend, former cinema star Sophia Lauren. “Hey SL”, said Dale, “How’s it gnarl-le-lagggun? ”
“Nothing gnarl-le-laggs on me Dale, my body is composed entirely out of resin and plaster,” said Sophia.
Dale and Soph passed the time to Harlem by chatting about the internet and the purple humming bird that lives in Sophia’s hair.
Dale expressed how he is desperate to find his tuxedo because he loves wearing it so much but he rarely finds any formal events to wear his fabulous suit to.
When they got to Harlem Dale knocked on Leroy’s door, but no one answered. The door to the hive was sealed shut with honey. Dale and Sophia licked the frame around the door until all of the honey was gone and they were able to get to the hinges to unscrew the nails and lift off the door.
Dale ate a cucumber to cleanse his palate.
Once the door was open they found Leroy sitting in DALE’S COVETED TUXEDO. Leroy refused to give the tuxedo back so Dale tickled him with his horn until Leroy passed out from laughing too hard. Sophia snatched the pants while Dale grabbed the jacket and cummerbund and they ran out of there like 2 track stars hopped up on red bull and cocaine.
Back in Beijing, Dale smiled as he put on his freshly pressed tuxedo. His body tingled from hoof to horn as he adorned himself in the mirror. “I finally have an event to wear my favourite tuxedo to”, he thought to himself, “and thank you to all of my friends who helped make it happen.”
That evening, at the fundraiser, it was announced that Dale was the winner of the boat he bid on in the silent auction. To celebrate Dale ate fresh Kale, and danced the night away with an attractive centaur named Sally.
- Fin -Pretty great, huh?
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Welcome back from the long weekend, Mighty people. Have a happy and epic four-day work week!
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Mighty Digital is a mash-up of dreamers and planners, artists and raconteurs, designers and developers, analysts and optimizers. We use entertainment, social media, music, websites, interactive displays and software applications to make brands famous. We are dangerously obsessed with the internets.
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Contact Mighty
If you're interested in opportunities at Mighty or want your brand to be more relevant than it was yesterday contact:
Jon Toews - Creative Director
Carol Fox - Chief Operating Officer
Or call us at: (416) 927-3316
