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Nikon CoolPix Virtual Touch. Nikon brings a unique ability to capture and browse pictures.
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Smart is inspired development and design
Last week, Mighty launched 2010Tucson.ca - part of an integrated campaign for Hyundai Auto Canada – with the campaign’s supporting TV spots debuting during Super Bowl XLIV.This project was completed within a very tight timeline – with only 4 weeks for everything from the creative development to the production of the entire site, including a French version, and the supporting rich media banners in both languages.
In terms of the creative concept and content, this site is based loosely on a designer’s sketchbook. Incorporated in the sketchbook idea is a narrative intended to demonstrate how the designer’s day-to-day observations influenced and inspired different aspects of the vehicle’s design.
It was an approach that was not solely focused on the Car, but rather everyday elements of information that is relatable, but can also stand alone in terms of interest.
The result: a thoughtful look at how Hyundai’s first European designed CUV embodies an inspired design.
The “inspirational” content is brought to life through small animations and audio and video clips - all of which are shareable.
What also makes this particularly cool is that the content and the approach we took to building the site allowed for speedy and efficient development, along with some great technical programming elements and techniques.
We used Cufón - a modern Web font rendering technique that is Web standards-friendly and accessible. This makes the site’s “Cufóned” text completely accessible to site visitors using assistive-technology to experience the site, and it optimizes the site for search engine indexing.
This allowed us to not have to rely solely on Flash or images, but rather, plain HTML, which makes it easy to edit copy and for users’ browsers to output the text in the font we specified using Javascript.
We were able to reuse most of the creative assets for the French version, reducing the time it took to deploy the French site. We only had to swap in the copy and tweak the positioning. By not relying solely on Flash, we were able to follow proper web standards while building the site.
A series of 7 supporting rich media banners were created as a tease to the site. Using short videos, we tied specific inspirations to content on the site. -
The invasion of dragons in Mighty continues. We made some of our very own magical dragons that seem to follow you wherever you go. If you’re feeling crafty, go ahead and make your own. http://bit.ly/cFJz92
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The Mighty army soldiers on...
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Combine a unique personality with brutal honesty, and you can create a strong brand identity. Example: Pringle of Scotland
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The Mysterious Dragon Model Kit
One morning, the lovely folks at Mighty came into the office and found mysterious Wooden Dragon Automata Model Kits on their desks. Apparently, they came from the Mighty Elves …but where they really came from will forever remain a mystery. My podmate Nick already completed his, so filled with envy, I decided that it was time to build mine too. As you can see in the photos, I’m cheating and referencing his completed model. The next picture is the progress I’ve made to date (I’m pretty proud of it!). It’ll take me a bit of time, but I’ll be sure to post my progress regularly :)
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The logos of my youth (I was born in ‘76), upon reflection, were truly terrifying. And strangely enough, the creepiest (which looks like it might belong to some kind a post-apocalyptic Big Brother-type organization) was the one belonging to the Children’s Television Workshop (see it at 1:00) producer of such classics as 3-2-1 Contact (best intro ever?), The Electric Company and, of course, Sesame Street.
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M-A has completed her 4th swimming lesson and is preparing for the deep end. Which reminded me of this. Stay tuned for the catchy song at the end.
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Mighty Digital is a mash-up of dreamers and planners, artists and raconteurs, designers and developers, analysts and optimizers. We use entertainment, social media, music, websites, interactive displays and software applications to make brands famous. We are dangerously obsessed with the internets.
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Contact Mighty
If you're interested in opportunities at Mighty or want your brand to be more relevant than it was yesterday contact:
Jon Toews - Creative Director
Carol Fox - Chief Operating Officer
Or call us at: (416) 927-3316
