Mighty Digital is an agency of designers and developers, artists and raconteurs, dreamers and planners, analysts and optimizers. We use entertainment, social media, music, websites, interactive displays and software applications to make brands famous. We are dangerously obsessed with the internet.

1. 1 year ago

   greg-mighty

   Needs more counter-clockwise swirl

   I have a feeling the goodness of Brand New might be common knowledge, but much like a long-lost rerun of Star Trek: TNG I haven’t seen, it’s new to me. Brand New provides erudite opinions on brand identity work, and breaks logo branding work down in a simple, compelling way. Prior to entering the advertising world I’d see a corporate rebrand and think ‘So what? They tweaked the font and added a swirl’ (not that kind of swirl). Now, layman or not, Brand New let’s you sound off in a trio of polls at the end of each post - and seeing where you stand can be edifying.

   Their recent post about the redesign of Yellow Pages done by TAXI (who used a Buddhist pebble story as a metaphor for the brand mark) pictures all the permutations the agency went through to get to - like it or not - the final product. Bookmarked.

   As an added bonus, Brand New is only one of a series of excellent websites dedicated to design beneath the UnderConsideration umbrella. Where, if you happen to be a fan of this sort of thing, you will no doubt find yourself stumbling upon some of the great design work and thought being done today.